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Customer Impact Matters to 91% in Brand Trend Research
Survey data suggests that audiences place customer impact, subject knowledge, and practical value ahead of reaction speed in company posts.
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AI Assistants Led Buying Research for 15%, Poll Reveals
AI assistants now serve as a primary product research channel for about 15% of respondents, according to a September 2026 survey.
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26% Returned to Brand Content for Information, Study Finds
A recent survey of 150 U.S. respondents shows why technology news and brand publishing should be built for that second search.
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No AI at All Is the Limit for 33%, Newsroom Study Finds
A small U.S. survey found human review raised trust in AI-assisted news, with readers more confident when a journalist checked and remained responsible.
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Relevant, Useful Trend Posts Get 37% Backing in Brand Study
New survey data suggests that audiences give more credit to a useful contribution than to a fast reaction with little substance.
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Only 1 in 5 Used One Source for Buying Research, Poll Finds
A September 10, 2026 survey of 200 people who had recently searched online for product or service information found that only 19% used a single source.
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How Does This News Affect Me? 37% Wanted Answers in Survey
A survey found 36.9% of respondents wanted to know whether a news development affected them, making personal impact the leading information need.
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Just 39% Got a Complete Buying Research Answer, Poll Finds
A September 2026 survey found 39.5% said their main source answered their buying research question completely, while 41.5% said mostly.
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Brands Joining Memes? 40% Call It Inappropriate in Poll
A survey of 250 U.S. adults found that company participation in internet jokes and memes is one of the most divisive forms of brand activity.
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Research Asks What Gives Content Life Beyond the News Cycle
A survey of 150 U.S. respondents suggests that a news-triggered search often becomes an ongoing effort to understand context, personal impact, and next steps.
