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43% Would Trust Human-Reviewed AI News, Survey Finds
A survey of 100 U.S. respondents found a meaningful trust gap between an AI draft reviewed by a journalist and an article produced entirely by AI.
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Pricing Was Missing or Unclear for 36%, Buying Research Poll Finds
A product page can attract the right buyer and still leave that buyer searching. Price, fees, comparisons, and proof often sit across different pages and platforms.
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Before Brands Join a Trend, Survey Finds Topic Fit Matters
A new survey suggests that audiences give brands room to join current conversations when the subject connects to customers and the post offers useful substance.
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75% Expected News-Led Research to Stay Useful a Month, Study Finds
A September 2026 survey found 69.0% searched the same topic again, 48.8% saved information, and 75.1% expected it to stay useful a month later.
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Brand Sites or Apps Led Buying Research for 17%, Poll Finds
Company websites and apps remain part of the buying journey, even as shoppers move between search engines, social feeds, review sites, and AI assistants.
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30% Saved a Brand’s News-Related Content, Research Reveals
A September 2026 survey found 45.3% saved or bookmarked company content that addressed their question, while 40.6% used it to help make a decision or complete a task.
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Longer Queries Don’t Improve Results for 23%, Poll Finds
Longer, more natural search queries are becoming more common, yet a meaningful share of searchers still sees little improvement from added detail.
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Weak Topic Knowledge Makes Brand Posts Feel Forced to 82% in Study
That concern ranked just below attention-seeking behavior, which 84.5% identified as a problem, and close to sales-heavy messaging, cited by 81.6%.
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Google’s AI Summary Often Comes First for 66%, Poll Finds
Google’s AI summary has become a regular checkpoint for many searchers, with 65% saying they always or frequently read it before traditional links.
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18% Never Read Google’s AI Summary First, Search Study Finds
Search behavior is settling into a two-step routine: AI handles the quick read, while websites remain important for evidence, detail, and decisions.
